Emily Salshutz

the matzo project

Food photography

The client

The Matzo Project is a snack company founded by summer camp friends Ashley Albert and Kevin Rodriguez. The goal? To make a better tasting matzo. From that goal came an entire product line that includes matzo chips, matzo ball mix, and even a matzo ball soup kit.

The project

Ashley and Kevin were looking for updated photography of their entire product line, and that's where I came in to help. The vision was to keep the photos simple, highlighting the products on a white background, so the shots could be used for editorial features.

The results

Each product was shot individually and in collections, resulting in a variety of shots to use for The Matzo Project. These images can now be used for editorial features, as well as on their website and social accounts.