Emily Salshutz

Viên

Digital strategy

The client

Viên is a New York-based Southeast Asian quick service concept that serves healthy, farm fresh, sustainable and affordable food owned by Mark Sy.

vien-web-philosophy

The project

When I was introduced to Mark Sy at Viên restaurant, he was ready to take Viên's web presence up a notch. I redesigned their website, adding key pages including menu, catering and contact pages. We worked together over only a few weeks to turn around a fresh new web presence using Squarespace's platform.

vien-web-mockup

The results

Now Viên's customers can order straight from their menu or catering menu through their website. Catering can mean lots of logistics, but it's also a profitable business and a way to spread word of mouth. Viên can now easily receive catering orders straight from their website.

Finishing touches

I also created a series of print menus for the holidays, designed email blasts announcing specials and added text treatments to the beautiful photos of Devon Knight Photography. All the images on this page are his.